A First Benetton uses a disabled Male Model ” Confront Prejudice, but Don’t Shock!”
Benetton’s new global advert campaign features a disabled as part of a bid to “fight against hate and discrimination in all its forms.”
With this campaign Mario Galla, who caused a stir during Berlin Fashion Week in 2012 after wearing shorts that revealed his artificial leg Becomes the first male model to be featured in a fashion print add campaign. He also modelled for Hugo Boss and is one to watch!
It is about time..
it’s hardly fighting against discrimination if you can’t see in the photos what’s being discriminated against.